# CEO - Rafael Cardoso
With 7 years of experience in the Web2 and Web3 startup world and a strong focus on early-stage companies, Rafael has worked across business-related areas of technology startups: Business Development, Marketing, Strategy, Human Resources, Admin, and Product Development. He has led teams for the last 6 years and managed independent projects inside startups for the last 4 years. He has experience setting up teams and initiating new companies and products while managing budgets to achieve KPIs.
LinkedIn:
## Contributions and significant achievements
* Product creation and launch of Will Easy, an online will creation app in the UK.
* Part of the initial team that developed the product.
* Head of Marketing: led customer discovery team training, marketing campaigns, and business development to secure the first 20 clients and 5 partnerships with inheritance professionals.
* Launched a Hospitality Team Management Software, securing two largest pilot programs with over 80 restaurants.
* Founded Events Circle for Deep Funding (Decentralized AI Grants Program on Cardano), achieving:
* 550% growth in event attendance.
* Creation of Community Hubs to decentralize growth, resulting in 573 new contributors and a 66% increase in community members within 3 months.
* At Emurgo Academy, led the creation of the Cardano DeFi Course.
* Co-founder of Deep Fundinc Academy, a project-based learning onboarding platform for Deep Funding that leverages blockchain technology.
* Creator of the cryptocurrency YouTube channel [Decentralized Nation.](https://www.youtube.com/@decentralizednation)
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